The beginning step of any successful pay per click (PPC) campaign is to understand your business, target audiences and its marketing goals.
- Project brief:Understand clients products or services, requirements, and business goals
- Keyword research: Find most potential keywords according to the service and products of clients.
- PPC audit: If the client has an existing PPC campaign that needs to be an audit on the campaign, ad groups and ad copies etc.
- PPC Ads Competitive analysis: Analysis of competitors, who are spending more on ads for the same products or services.